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Charles Manning

Blinds Today Consultant

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Growth Engine JV Strategy

The Wholesale Growth Engine

A Strategic Joint Venture between Blinds Today & Artisan Shutters

The What

A turnkey Dealer Enablement Program that systematically recruits non-competing Building Supply Vendors (BSVs)—such as Closet, Flooring, Insulation, and Glass companies—and transforms them into high-volume, authorized Artisan Shutters Vendors.

The Why

Blue Ocean Strategy

We stop fighting for market share in the saturated "window covering retailer" space and instead capture revenue from trades already inside the home before competitors even get a call.

Zero CAC Expansion

Blinds Today executes the outreach and recruitment, Artisan pays only on performance. This eliminates the overhead of a traditional sales force.

The "Sticky" Bundle

By integrating window fashions into the BSV’s primary contract (e.g., "The Blinds & Shades Package"), we create a high-velocity sales channel that is insulated from price-shopping.

The Enabled Dealer Operational Blueprint

Model Overview

Blinds Today/Artisan Shutters Manufacturer & Training Academy

Building Supply Vendor Dealer & Installer

Empowering partners to capture more revenue per job by doing the work themselves, backed by your expertise.

5-Stage Operational Blueprint

The Artisan Academy

Transform Partner to "Window Fashions Expert"

• Product Training: Virtual/On-site

• Install Certification: 1-day Shadow

• Sample Kit Deployment

Owner: JV Training Lead

Opportunity & Estimation

Capture specs during primary trade work

• The Bundle: Line item in main bid

• Measurement by Partner

• Quote Request via Artisan Portal

Owner: Partner Rep

Ordering & Production

Convert bid to manufacturing order

• Order Entry via Dealer Portal

• QC Review for accuracy

• Fabrication in Monroe, NC

Owner: Artisan Ops

Logistics & Shadow Install

Delivery and "Training Wheels" phase

• Shipping to Partner warehouse

• "First 3" Rule with Supervisor

• Sign-Off from Builder/Homeowner

Owner: Partner Crew + JV Tech

Invoicing & Growth

Financial settlement and territory expansion

• Wholesale Invoice: Material Only (Net-30)

• Retail Capture: Full Retail (Labor + Material)

• Quarterly Review: Gold Tier Pricing opportunity

Owner: Partner Crew

How It Works for Builder Supply Vendors

Artisan & Blinds Today Partnership

Artisan Shutters Premium Shades

Blinds Today Faux Window Blinds

Becoming a Window Fashions Expert

"Welcome. Today, we aren’t talking about a simple referral program. We are here to discuss a Wholesale/Dealer Enablement Program that will transform your business into a full-service Window Fashions Expert. By partnering with the Blinds Today and Artisan Shutters Joint Venture, you are moving from leaving money on the table to capturing the full retail margin on every window in your current projects."

Flooring

Glass/Mirror

Closets

HVAC

+ Window Fashions

The Opportunity – Widening Your TAM

"As a Building Supply Vendor (BSV), your Total Addressable Market (TAM) is massive. Whether you are installing custom cabinetry, flooring, or HVAC systems, you are already in the home and have the client’s trust. The Enabled Dealer Model allows you to stop 'ignoring' window treatments and start bundling them into your existing contracts as a high-margin line item."

Complete Room Package

Flooring Baseboards + Faux Blinds + Shades

The "Trojan Horse" Strategy

"We teach you the 'Trojan Horse' method. Instead of selling 'blinds,' you sell 'Project Completion'. Since you are already managing logistics and installation for your primary trade, you can include window fashions in your scope of work. This allows you to close one contract for the entire project, ensuring your clients don’t have to vet a separate vendor."

🏭

Manufacturing

Monroe, NC

🎓

Artisan Academy

Shadow Sessions

The Artisan Academy (Your Support System)

"You aren't in this alone. Through the Artisan Academy, we provide a deep dive into product specs and sales points for our Shades and Faux Blinds. We also require a mandatory 1-day 'Shadow Session' to certify your crew in professional installation. We act as your Manufacturer and Training Academy, providing the sample kits and color decks you need to sell with confidence from day one."

Measure

→

Audit

→

Make

→

Install

Operational Excellence & Safety Nets

"Our process is built with 'builder-ready precision'. To prevent 'rookie errors' like frame depth conflicts on faux blinds, our team performs a Wholesale Quote Audit on every project before you finalize your bid. Furthermore, for your first three live installations, a Blinds Today Field Supervisor will be on-site as a professional safety net to ensure the highest quality standards are met."

Client Bid

$10k

Retail Margin

Your Cost

$3.5k

Wholesale

Financials – The Profit Multiplier

"Let’s look at the numbers. In this Wholesale Supply Model, you are the retailer and we are the factory. If you bid a $10,000 package to a builder, Artisan invoices you only for 'Materials Only' at wholesale—roughly $3,500. You collect the full 10,000 from the client, retaining $6,500 in gross profit to cover your labor and margin. This is significantly more lucrative than a standard referral fee."

Single Point of Accountability
One call for the whole room.

Scheduling Efficiency
Install during trim-out.

Visual Continuity
Match trim, cabinetry & molding.

The "Why" – The Client’s Perspective

"Why do clients say 'Yes'? It’s simple: Convenience and Quality. You offer a single point of accountability; they have one phone number to call for the whole room. You offer scheduling efficiency by installing shades and faux blinds during your primary trim-out phase. Finally, you offer visual continuity, ensuring the finishes perfectly match the trim, cabinetry, or molding you are already installing."

📷

The Handoff – Simple Steps to Scale

"Scaling is easy. When you identify a window need, simply take a photo, grab rough metrics, and drop them into the Artisan Partner Portal. We turn those around into a Production Ready Quote. Once the order is placed, we manufacture the product in Monroe, NC, and ship it directly to your warehouse or job site."

Authorized
Artisan
Dealer

Conclusion – Your New Division

"By joining this program, you aren't just adding a product; you are establishing a Window Fashion Division for your company. You borrow our brand authority as a 'Certified Artisan Dealer' to provide a white-glove service that matches the quality of your primary trade. Let’s get your team certified and start capturing that hidden revenue."

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